Goodearth Mining and Development Inc.

Informational Website
Overview
Goodearth Mining and Development Inc. (GDMI) is a Filipino-owned company specializing in extracting and processing gold, silver, copper, lead, zinc, and other minerals focusing on efficient production and responsible mining practices.
Objective
To revamp GDMI's website to enhance user experience and align with company goals.
Role
UI/UX Designer, UX Researcher on a team of 3 interns
Skills
Wireframing, User Research, User Pain Points, Branding and Logo
Toolkit
Figma, Trello, G Suite, Pencil and paper
Timeline
Completed within a tight schedule, around 1-2 weeks
Objective
To revamp GDMI's website to enhance user experience and align with company goals.
Role
UI/UX Designer, UX Researcher on a team of 3 interns
Skills
Wireframing, User Research, User Pain Points, Branding and Logo
mockup of goodearth website
overall Process Breakdown
flowchart of process
1. Foundational Research
  • Conducted research to understand the company's identity, target audience, and market positioning.
  • Defined the website's purpose, tone, and visual style.
2. User Persona Development
  • Created four detailed user personas based on hypothetical target client audience.
  • Identified key pain points and challenges faced by each persona.
3. Hypothesis Statements
  • Derived hypothesis statements from user pain points to guide design decisions and improvements.
4. Competitive Audit
  • Conducted a competitive analysis to identify industry trends, best practices, and areas for differentiation.
5. Branding Development
  • Revamped the company logo to modernize the brand identity.
  • Proposed a new color palette and typography to align with the updated brand image.
6. Wireframing
  • Developed paper wireframes to outline the website structure and content layout.
  • Translated wireframes into low-fidelity and high-fidelity digital versions for further refinement.
7. Collaboration and Iteration
  • Collaborated with team members and supervisors to refine designs and ensure consistency across the website.
my contributions
- Led foundational research, helped develop user personas, and identified user pain points.
user personas

User personas

user pain points

User pain points

- Revamped the company logo and proposed new visual elements - color palette and typography.
logo color palette tests

Logo and color palette tests

final logo typography and color scheme

Final logo, typography, and color palette

- Created paper wireframes, low-fidelity, and high-fidelity wireframes for the website's layout and structure.
paper wireframes

Paper wireframes

low fidelity wireframes

Low-fidelity wireframes

high fidelity wireframes for web

High-fidelity wireframes - Web

high fidelity wireframes - mobile

High-fidelity wireframes - Mobile

- Ensured cohesive and consistent design implementation throughout the project.
final design systems like navbar icons components etc

Final design system

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